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Surgeon General's Report on Obesity Calls for Limiting Advertising

Regina Benjamin, the new U.S. Surgeon General, has released a report entitled "The Surgeon General's Vision for a Healthy and Fit Nation."  The paper was released at a press conference attended by Health and Human Services Secretary Kathleen Sebelius and First Lady Michelle Obama.  The report makes a number of recommendations to communities, parents, the medical community, schools and employers on how to reduce obesity levels.  However, one of the recommendations under "Improving our Communities" is to limit advertisements of "less-healthy foods and beverages."  

Additionally, in a recent speech to the U.S. Conference of Mayors, the First Lady indicated that she believes that obesity could now be an even greater health risk than smoking. 

If you have any questions about this issue, please contact Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.  

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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