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Senate Commerce Committee to Hold Hearing on Role of FTC

We have learned there will be a hearing at the Senate Commerce Committee on Thursday, February 4 on "Financial Services and Products: The Role of the Federal Trade Commission in Protecting Consumers."  While a witness list has not yet been released, we expect that this hearing will begin to lay the groundwork for the FTC reauthorization in the Senate.  It should also provide some input into how the advertising industry will be affected by the creation of a new Consumer Financial Protection Agency, which could assume some of the FTC's responsibilities over financial products and services advertising.  At the very least, the coordination between the new financial regulator and the FTC will likely be spotlighted.

The hearing is scheduled to begin at 2:30 pm in Russell 253.  A webcast will also be available at the link above.  We will provide additional information as we learn it.  In the meantime, if you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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