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President Announces Task Force on Childhood Obesity

First Lady Also Announces Nationwide "Let's Move" Campaign to Encourage Children to Be Active and Eat Better

There have been two important developments in Washington concerning obesity that may have an impact on advertisers.  First, President Obama has announced the creation of a Task Force on Childhood Obesity.  The Task Force will be chaired by the Assistant to the President for Domestic Policy, Melody Barnes, and consists of the Secretaries of the Interior, Agriculture, HHS, Education as well as the Director of the Office of Management and Budget, the First Lady's Chief of Staff, the Assistant to the President for Economic Policy, as well as any others asked to participate by the Chair.  The Task Force has been commissioned to look into coming up with strategies for combating obesity, including "legislative, budgetary and policy proposals." 

Second, the First Lady is announcing a major campaign to combat childhood obesity.  Called the "Let's Move" campaign, the goal is to mobilize both the public and private sectors in encouraging children to be more active and eat better.  It includes a public information campaign, which will include public service announcements, as well as calling on schools and parents to provide healthier options.

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net

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