| |

Committee Votes to Repeal Maine Children's Marketing Bill

Good news from the Maine Legislature!  The Committee on Business, Research and Economic Development (BRED) voted unanimously yesterday to repeal the "Predatory Marketing to Minors" law that was passed last year.  That law imposes serious restrictions on the collection and use of personal information from minors under the age of 18, both offline and online.

ANA joined with a coalition of companies and industry groups to file a lawsuit last summer in federal court, arguing that the law violates the First Amendment and is pre-empted by the federal COPPA law.  Although the court did not strike down or enjoin the law, the Maine Attorney General publicly committed not to enforce it.  The Judiciary Committee voted in October to recommend that the new law be repealed.

The sponsor introduced a new bill this year (LD 1677) that would repeal the current law and replace it with a more narrowly tailored regime that would prohibit certain pharmaceutical marketing to minors.  The BRED Committee held a hearing on LD 1677 on March 4th.  ANA provided a letter to the committee urging it to simply repeal the law from last year.  The BRED Committee held a work session on the bill yesterday and ultimately voted for a "clean" repeal of the current law.  We expect that bill to move quickly through the legislature and to be signed by the Governor.

If you have any questions about this matter, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA's Washington, DC office at (202) 296-1883.

We will keep you informed of further developments in this area.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

Read more >

Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

Read more >

Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

Learn more >


ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

Learn more >