Presidential Task Force Releases Report on Childhood Obesity

The White House Task Force on Childhood Obesity has issued its Report to the President on "Solving the Problem of Childhood Obesity Within a Generation."  There is a discussion of the current environment for food marketing beginning on page 28 of the report.  It examines the role of the federal government in regulating advertising and the effectiveness of the Children's Food and Beverage Advertising Initiative (CFBAI).  It also notes that the Interagency Working Group food marketing standards will be published in the Federal Register "in the near future."  There are a number of highly restrictive proposals contained in the report.

A more detailed analysis of the report can be viewed on Dan Jaffe's Regulatory Rumblings blog.

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at