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Presidential Task Force Releases Report on Childhood Obesity

The White House Task Force on Childhood Obesity has issued its Report to the President on "Solving the Problem of Childhood Obesity Within a Generation."  There is a discussion of the current environment for food marketing beginning on page 28 of the report.  It examines the role of the federal government in regulating advertising and the effectiveness of the Children's Food and Beverage Advertising Initiative (CFBAI).  It also notes that the Interagency Working Group food marketing standards will be published in the Federal Register "in the near future."  There are a number of highly restrictive proposals contained in the report.

A more detailed analysis of the report can be viewed on Dan Jaffe's Regulatory Rumblings blog.

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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