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Contact Conferees Now on Enhanced Powers for FTC

It is absolutely critical that marketers immediately contact conferees on the Wall Street reform legislation to express your opposition to the sweeping new regulatory powers that are given to the Federal Trade Commission (FTC) in the House version of this bill.

We have contacted you several times about these important issues. These provisions would greatly expand the regulatory powers of the FTC over almost every segment of the economy, including expedited rulemaking authority and enhanced civil money penalty authority. The Wall Street reform conference began last week and it is critical that conferees hear from the marketing community about the serious problems with these changes in FTC powers.

A background memo from Jim Davidson, our lobbyist with the Alliance for American Advertising is here. Talking points on these issues are here as well as contact information for the House conferees and Senate conferees.

If you have any questions about this matter, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA's Washington, DC office at (202) 296-1883.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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