Senate Passes CALM Act
The Commercial Advertisement Loudness Mitigation Act, or the CALM Act, passed the Senate yesterday under unanimous consent. It is similar to the version sponsored by Rep. Anna Eshoo (D-CA) which passed in the House in December 2009. It requires the FCC to conduct a rulemaking adopting the standards for maintaining a uniform level of loudness during programming being developed by the Advanced Television Systems Committee (ATSC). The House and Senate must now work out an agreement on minor differences in the bills.
ANA worked with the ATSC and the sponsors of the bill to develop legislation that was suitable for all parties.
If you have any questions, please contact Dan Jaffe in ANA’s Washington office at 202-296-2359 or at djaffe@ana.net.
ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.
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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced.
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Alliance for Family Entertainment
The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.
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SAG/AFTRA
ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.
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