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ANA Kicks Off 2010 Annual Conference with Record-Shattering Attendance

Names Inaugural Class of the Marketers' Constitution Heroes

New York, NY - October 14, 2010 - The ANA(Association of National Advertisers) convened its 100th Annual Conference today. The "Masters of Marketing" event, themed Growth: Mastering Brands / Driving Results, had more than 1,600 registered attendees, breaking the previous record of 1,200 from 2009.

In his opening keynote, ANA President and CEO Bob Liodice used the ANA's 100th anniversary celebration as a chance to look back at marketing through the past century and at its future. To frame the direction of marketing, ANA crafted the ten articles of the Marketer's Constitution at last year's conference. This year, ANA honored ten companies and their marketing leaders as Marketers' Constitution Heroes.

"Our Marketers' Constitution Heroes embrace the tenets and breathe that dedication throughout their organizations," said Bob Liodice, ANA President and CEO. "This reinforcement of leadership practices is essence of what the Constitution is intended to do. We hope to see the entire industry uphold the same commitment in the years to come".

The tenets, and their respective honorees, are:

  1. Marketing must become increasingly targeted, focused and personal.
    Hero: Zappos founder, Tony Hsieh

  2. Marketing must build real, tangible and enduring brand value.
    Heroes: Coca-Cola marketers Joe Tripodi and Wendy Clark

  3. Marketing must become more effective - more creative, insightful and accountable.
    Heroes: American Express executives John Hayes, Nancy Smith and Claire Bennett

  4. Marketing must become more integrated and proficient in managing expanding media platforms.
    Hero: Combe Inc. President of Media Insight, Gail Perlow

  5. The marketing supply chain must become more efficient and productive.
    Hero: Wrigley's Vice President of Customer Marketing and Operations, Logan McDougall

  6. The marketing ecosystem—including agencies, media and suppliers—must become increasingly capable.
    Hero: R/GA and its pioneering leader, Bob Greenberg

  7. Marketing professionals must become better, highly skilled, diverse leaders.
    Heroes: Johnson & Johnson CMO, Brian Perkins, and Chief Diversity Officer, Anthony Carter

  8. Marketing must be indisputably socially responsible.
    Heroes: GE and its brand stewards, Beth Comstock and Judy Hu

  9. Marketing must be unencumbered by inappropriate legislation or regulation.
    Hero: ANA's Executive Vice President of Government Relations, Dan Jaffe

  10. The marketing discipline must be elevated and respected.
    Hero: Procter & Gamble CMO Marc Pritchard

The conference is being held at Rosen Shingle Creek in Orlando, Florida, and runs through Saturday, October16.

 

Press Contacts

Lesley Neadel, CooperKatz & Company for the ANA
On-site at the Conference: (914) 589-2187 or lneadel@cooperkatz.com

Luna Ross, CooperKatz & Company for the ANA
On-site at the Conference: (917) 755-1655 or lross@cooperkatz.com

Shoshana Hochdorf, CooperKatz & Company for the ANA
(917)595-3054 or shochdorf@cooperkatz.com

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