Global Insight Study Demonstrates Economic Benefit of Advertising
The Advertising Coalition, of which ANA is a founding member, recently updated an important study that demonstrates the economic benefit of the advertising industry. The study, conducted by IHS Global Insight, Inc. and based on a model developed by Nobel Laureate in Economics Lawrence Klein, was released at ANA’s "Masters of Marketing" conference.
The study’s key findings show that advertising plays a major role in bolstering the nation's employment figures and economy. Ad expenditures account for $5.8 trillion of the $29.6 trillion in U.S. economic output (20 percent) and support 19.8 million of the nation's 133.4 million jobs (15 percent) in the U.S. It also found that annually, U.S. businesses spend $279 billion in advertising – and every dollar of this ad investment generates nearly $20 of economic output and results in the creation of 69 American jobs.
The study assesses advertising's economic impact across 52 industries, plus government, in every state and Washington, D.C., as well as in each of the 435 U.S. Congressional Districts. It is an important tool we utilize in informing policymakers of the importance of advertising and why taxes or bans on ads would be misguided.
ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.
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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced.
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Alliance for Family Entertainment
The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.
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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.
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