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ANA Publishes “Agency Audits: How to Achieve Success”

November 15, 2010 - New York, NY -A new book breaking down the auditing process for marketers, entitled "Agency Audits: How to Achieve Success," has been published by the ANA (Association of National Advertisers).

Co-authored by Joann Davis, founder, Joann Davis Consulting and Jane Twyon, founder and president, Jane Twyon Inc. and Worldwide Media Directors, the book mitigates the confusion that often surrounds the subject of auditing. The guidebook is enhanced by an online toolkit that delves deeper into the subject.

The five major types of audits discussed in this guidebook are:

Several pressing issues are brought up in the guidebook, including:

"Agency Audits: How to Achieve Success" is available for purchase now for $250 at www.ana.net/ebooks.


Press Contacts

Lesley Neadel, CooperKatz & Company for the ANA
On-site at the Conference: (914) 589-2187 or lneadel@cooperkatz.com

Luna Ross, CooperKatz & Company for the ANA
On-site at the Conference: (917) 755-1655 or lross@cooperkatz.com

Shoshana Hochdorf, CooperKatz & Company for the ANA
(917)595-3054 or shochdorf@cooperkatz.com

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