ANA Publishes Legal Guidebook for Advertisers

December 7, 2010 - New York, NY - A legal guidebook designed to provide advertising and marketing executives with the newest insights into advertising law and the potential repercussions of their everyday business decisions has been published by the ANA (Association of National Advertisers).

Freshly updated, the fifth edition of Please Be Ad-Vised: An ANA Legal Reference Guide for the Advertising Executive is authored by Douglas Wood, General Counsel to the ANA and partner at Reed Smith LLP. The 272-page guide contains information on the top legal issues of today, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims. It explains why advertising executives need to care about the law and points out countless legal landmines they will face.

The guidebook covers a myriad of questions faced by the advertising industry, including:

  • Who owns the materials created by ad agencies?
  • How does copyright and trademark law affect the creative process?
  • What state and federal regulators are watching and attacking advertising practices?
  • When can companies challenge their competitors' advertising?
  • Why do you need to be aware of the unions that represent actors who appear in commercials?

Please Be Ad-Vised covers new topics including social media, behavioral targeting and ICANN internet naming. In addition, it provides significant updates to the following areas:

  • Privacy & Publicity
  • Intellectual Property
  • Ownership of Creative
  • Testimonials and Endorsements
  • Home Shopping
  • Telemarketing
  • SPAM

The guidebook also includes valuable checklists, warnings and sample contracts.

"Technology and media proliferation have completely changed the marketing landscape," said Bob Liodice, ANA President and CEO. "This superbly written legal guidebook is a must-read by marketers, agencies, publishers and anyone involved in the day-to-day management of advertising and marketing."

"It is my hope the book explains complex issues in a way that can be easily understood," said Doug Wood. "We've packed it with a lot of new information and forms. It was a pleasure writing it for the ANA."

Please Be Ad-Vised: An ANA Legal Reference Guide for the Advertising Executive
, authored by Douglas Wood, is available for purchase now for $350 at


Press Contacts

Lesley Neadel, CooperKatz & Company for the ANA
On-site at the Conference: (914) 589-2187 or

Luna Ross, CooperKatz & Company for the ANA
On-site at the Conference: (917) 755-1655 or

Shoshana Hochdorf, CooperKatz & Company for the ANA
(917)595-3054 or