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ANA Joins Comments with Department of Commerce on Privacy Report

On January 28th, we joined with our association partners in filing comments with the Department of Commerce on its Internet Policy Task Force Privacy Green Paper.  We filed two sets of comments which discuss the steps the industry is taking to respond to consumer concerns about the privacy of their information in the online environment.  The first of our comment letters describes the benefits provided by online behavioral advertising to consumers and that voluntary steps by industry should be the way forward rather than regulation by the government.  The other set of comments describes the industry’s Self-Regulatory Program for Online Behavioral Advertising, which we initiated in response to a call from the FTC for effective self-regulation. 

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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