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Children’s Marketing Bill Killed in Nebraska Legislature

The bill that would restrict the sale and marketing of certain kids meals with toys unless they meet specific nutrition standards has been killed in the Nebraska Legislature.  The Agriculture Committee held a hearing on LB 126 on February 1st.  According to local industry groups, the committee voted unanimously to “indefinitely postpone” or kill the bill.

ANA submitted a letter to the committee.  We worked closely with our member companies, the Nebraska Retail Federation, the Nebraska Broadcasters Association and the Nebraska Press Association to oppose this legislation.  

We expect similar proposals to restrict food marketing in other states this year.  If you hear about such proposals, please contact ANA Senior Vice President Keith Scarborough in ANA’s Washington, DC office at kscarborough@ana.net or (202) 296-1883.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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