Children’s Marketing Bill Killed in Nebraska Legislature

The bill that would restrict the sale and marketing of certain kids meals with toys unless they meet specific nutrition standards has been killed in the Nebraska Legislature.  The Agriculture Committee held a hearing on LB 126 on February 1st.  According to local industry groups, the committee voted unanimously to “indefinitely postpone” or kill the bill.

ANA submitted a letter to the committee.  We worked closely with our member companies, the Nebraska Retail Federation, the Nebraska Broadcasters Association and the Nebraska Press Association to oppose this legislation.  

We expect similar proposals to restrict food marketing in other states this year.  If you hear about such proposals, please contact ANA Senior Vice President Keith Scarborough in ANA’s Washington, DC office at or (202) 296-1883.