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Comprehensive Privacy Bill Introduced by Senators Kerry and McCain

Senators John Kerry (D-MA) and John McCain (R-AZ) have introduced a comprehensive privacy bill, the  “Commercial Privacy Bill of Rights Act of 2011” (S. 799), that would govern the collection, use and transfer of consumer information in both the online and offline world.

Following are the major provisions of the legislation:

There are several positive features in the Kerry/McCain bill and both Senators acknowledged the critical role that advertising plays in the online marketplace during their press conference yesterday.  However, we remain concerned that comprehensive legislation could have serious unintended consequences and lock the marketplace and technology into place.  This would be particularly troubling since the online marketplace is one of the strongest segments of our economy.   We believe that the legitimate privacy interests of consumers can be best protected through enforcement of the current sector-specific privacy laws; strong, effective industry self-regulation; and active enforcement of the existing authority of the Federal Trade Commission (FTC).

We would very much appreciate your input on the Kerry/McCain bill and whether you believe there should be baseline privacy legislation.  Please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA’s Washington, DC office at (202) 296-1883 with your comments.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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