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FTC to Update Guidance on Disclosures in Online Advertising

The staff of the Federal Trade Commission (FTC) is planning to update a publication entitled: “Dot Com Disclosures: Information About Online Advertising.”  This was a guidance document that was published in May 2000 discussing how the general disclosure principles of advertising law enforced by the FTC apply to advertising and sales on the Internet.

The Commission announced on May 26th that it plans to update the document and is seeking public comment on potential revisions that may be necessary to reflect the dramatic changes in online commerce since 2000.  

Comments on the document are due on July 11.  ANA plans to submit comments and we need your input on the issues raised as soon as possible.

Please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA’s Washington, DC office at (202) 296-1883 with your comments about this matter.

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ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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