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FTC to Update Guidance on Disclosures in Online Advertising

The staff of the Federal Trade Commission (FTC) is planning to update a publication entitled: “Dot Com Disclosures: Information About Online Advertising.”  This was a guidance document that was published in May 2000 discussing how the general disclosure principles of advertising law enforced by the FTC apply to advertising and sales on the Internet.

The Commission announced on May 26th that it plans to update the document and is seeking public comment on potential revisions that may be necessary to reflect the dramatic changes in online commerce since 2000.  

Comments on the document are due on July 11.  ANA plans to submit comments and we need your input on the issues raised as soon as possible.

Please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA’s Washington, DC office at (202) 296-1883 with your comments about this matter.

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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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