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ANA Files Comments with FTC on Dot Com Guidance

ANA, along with the Direct Marketing Association (DMA), has filed comments with the Federal Trade Commission (FTC) regarding its Dot Com Disclosures business guidance publication.  Our comments urge the FTC to maintain the approach it has taken since it first issued the guidance over 10 years ago.  We believe that this approach promotes responsible marketing – and both protects consumers and allows the technology industry to innovate and grow.  We also highlighted our self-regulatory efforts through the Council for Better Business Bureaus (CBBB) as the best approach for promoting the practices outlined in the guidance.

The comments were written by Stu Ingis of the Venable law firm, who represents ANA and the Digital Advertising Alliance (DAA), our self-regulatory program for online behavioral advertising.  You can read the comments here.

If you have any questions, you can reach Dan Jaffe in ANA’s Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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