ANA Files Comments with FTC on Dot Com Guidance

ANA, along with the Direct Marketing Association (DMA), has filed comments with the Federal Trade Commission (FTC) regarding its Dot Com Disclosures business guidance publication.  Our comments urge the FTC to maintain the approach it has taken since it first issued the guidance over 10 years ago.  We believe that this approach promotes responsible marketing – and both protects consumers and allows the technology industry to innovate and grow.  We also highlighted our self-regulatory efforts through the Council for Better Business Bureaus (CBBB) as the best approach for promoting the practices outlined in the guidance.

The comments were written by Stu Ingis of the Venable law firm, who represents ANA and the Digital Advertising Alliance (DAA), our self-regulatory program for online behavioral advertising.  You can read the comments here.

If you have any questions, you can reach Dan Jaffe in ANA’s Washington office at 202-296-2359 or at