| |
 

IWG Hints at “Significant Changes” to Food Ad Guidelines in Letter to Chairman Upton

The Secretary of Agriculture, the Secretary of Health and Human Services, and the Chairman of the Federal Trade Commission have sent a letter to Congressman Fred Upton (R-MI), Chairman of the House Energy and Commerce Committee addressing his recent letter in regard to the Interagency Working Group on Food Marketed to Children.   Their letter states that the IWG is taking into account all of the 29,000 comments it received on the issue and plans on making “significant changes” to the draft principles it released in April in regard to both the marketing guidelines and the nutrition standards.   It also highlights efforts the Children’s Food and Beverage Advertising Initiative (CFBAI) has taken to implement uniform nutrition criteria for advertised food and beverage products by the end of 2013.  The IWG states that it will take this “significant development” into account when making their report.

We are encouraged that the heads of the IWG admit the need for changes to the guidelines, which would severely restrict advertising to children, but we caution that there are no details here and it would be premature to assume any final outcomes.  Therefore, we are continuing our very active lobbying efforts. 

If you have any questions, you can reach me at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

Read more >

Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

Read more >

Alliance for Family Entertainment

The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.

Learn more >

SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

Learn more >