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ANA Testifies at House Hearing on IWG Proposal

ANA testified at a hearing on Wednesday before two Subcommittees of the House Energy and Commerce Committee on the food marketing proposal of the Interagency Working Group (IWG).  Our written comments are available here.

We argued that it is critical that Congress demand that any final report from the IWG include a complete scientific and cost/benefit analysis and that the group specifically demonstrate how any proposed standards will directly address childhood obesity rates. 

At that hearing, David Vladeck, Director of the Bureau of Consumer Protection at the Federal Trade Commission (FTC), indicated that the IWG plans to make “significant revisions” to the proposal released in April, particularly in the marketing standards.  He also stated that the CFBAI effort “represents substantial progress by industry and that its approach warrants careful consideration.” Finally, he stated the IWG hopes to submit a final report to Congress by the end of the year.

ANA has taken a leadership role in opposing the IWG proposal.  We are very encouraged by statements that the FTC plans to make significant changes in the marketing provisions.  As the saying goes, the proof is in the pudding and we will continue our efforts on this matter.

If you have any questions, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA’s Washington, DC office at (202) 296-1883.

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