ANA Names Four Honorees from Member Companies in Rising Marketing Star Program
Employees from International Speedway Corporation, Kimberly-Clark, McDonald's USA and Samsung Honored at Annual "Masters of Marketing" Conference
Phoenix, AZ - October 22, 2011 - The ANA (Association of National Advertisers) today recognized four new Rising Marketing Stars from member companies. These individuals were nominated by senior executives in their companies for having met the following criteria:
- Contributed to the overall excellence/effectiveness of their marketing organization
- Demonstrated leadership, innovation, creativity and accountability in executing their marketing responsibilities
- Exemplified skill in integrating marketing disciplines and working with other professionals
- Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach audiences
"The individuals being recognized as Rising Marketing Stars demonstrate a high level of competence, leadership and professionalism in the field of marketing," said Bob Liodice, ANA President and CEO. "We are delighted to continue this program and congratulate these four individuals for their accomplishments and the bright futures they have in the marketing industry."
The 2011 Rising Marketing Stars are:
- Kerry Camisa, Senior Manager of Digital Marketing Strategy, International Speedway Corporation
Ms. Camisa was recommended for her development of a comprehensive digital strategy across all digital platforms including the web, social media and mobile, and encompassing all of International Speedway Corporations' 12 business units. In the past year, under Kerry's direction, the company has garnered almost 400,000 active and engaged followers.
- Lauren Gulbrand, Marketing Manager for Entertainment Partnerships and Alliances and Product Placement, McDonald's® USA
Ms. Gulbrand has managed three national product launches and more than 20 operations and advertised sales tests during her time at McDonald's®. Now, as part of the US marketing team, she works with major entertainment brands on a daily basis, manages theatrical / TV product placement efforts, and worked to manage the team that created the McCafe Coffee pop-up shop at New York's Fashion Week.
- Trevor Lambert, Senior Manager, Samsung Mobile
Mr. Lambert was the strategic and tactical leader of the Samsung charging stations program, which was honored by BusinessWeek as one of the top ten marketing ideas in 2007. The program was originally deployed in major airports throughout the country, and due to the material impact on consumer perceptions of the brand, expanded to colleges and universities. Trevor has now developed and is testing an interactive charging station that will deliver targeted brand communications and special offers to business travelers.
- Dave Poeschl, Global Operations Lead for Kimberly-Clark
Mr. Poeschl has led the implementation of forecasting and scheduling tools that deliver transparency in operations, and has championed a complete revision of operational metrics designed around the customer experience. Dave is integrating traditional and social media, helping to ensure Kimberly-Clark engages in a consistent and creative dialogue with consumers across all communication channels. He has partnered with brands to turn raw data into consumer insights, helping tailor brand communications to customer needs and wants.
Honorees were recognized in front of nearly 1,700 fellow marketers at the ANA's Annual "Masters of Marketing" Conference, currently being held at JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona.
The Rising Marketing Stars program was enacted in 2010 to help commemorate the ANA's 100th Anniversary. This will be an annual recognition program at the Masters of Marketing Conference. Submissions for the 2012 class will be solicited beginning in the summer of 2012.
About the ANA
Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit www.ana.net, follow us on Twitter, join us on Facebook, or visit our YouTube channel.
- Lesley Neadel, CooperKatz & Company for the ANA
On-site at the Conference: 914.589.2187 or firstname.lastname@example.org
- Shoshana Hochdorf, CooperKatz & Company for the ANA
On-site at the Conference: 917.595.3054 or email@example.com
- Luna Newton, CooperKatz & Company for the ANA
917.755.1655 or firstname.lastname@example.org