ANA's CEO Testifies on Industry Self-Regulatory Efforts for Behavioral Advertising

On June 28, 2012, ANA’s CEO Bob Liodice testified before the Senate Commerce Committee on the advertising industry’s self-regulatory program for online behavioral advertising.  His testimony highlighted the work the industry has done over the past three years in developing the Digital Advertising Alliance (DAA) program, which has been cited by the Federal Trade Commission, Department of Commerce and the White House as a critical part of privacy protection.  

The DAA consists of the Advertising Option Icon and an opt-out page.  Our icon has been served in over a trillion ad impressions per month and more than one million consumer opt-outs have been registered on  We are also developing persistent browser tools for the major internet browsers and carrying out a major consumer education campaign.  

Bob’s written testimony can be viewed here.  The archived webcast of the hearing can be viewed here.