FTC Issues Guidance for Mobile Apps

The Federal Trade Commission (FTC) has issued a new guide to assist mobile application developers to observe truth-in-advertising and basic privacy principles when marketing new mobile applications.  It includes general guidelines that all app developers should consider, such as clear and conspicuous disclosure of key information, adhering to information practices that limit the data apps collect, honoring privacy promises, protecting children’s privacy, and keeping user data secure.  

The Digital Advertising Alliance (DAA), of which ANA is a member, is currently working to extend our self-regulatory principles for online behavioral advertising to the mobile space.  For more information on the DAA, please visit the program’s website.  We have also been following the multi-stakeholder discussions at the National Telecommunications and Information Administration (NTIA) involving mobile application transparency and developing a code of conduct dealing with mobile applications.  Details on these meetings can be found here.