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FTC Issues Guidance for Mobile Apps

The Federal Trade Commission (FTC) has issued a new guide to assist mobile application developers to observe truth-in-advertising and basic privacy principles when marketing new mobile applications.  It includes general guidelines that all app developers should consider, such as clear and conspicuous disclosure of key information, adhering to information practices that limit the data apps collect, honoring privacy promises, protecting children’s privacy, and keeping user data secure.  

The Digital Advertising Alliance (DAA), of which ANA is a member, is currently working to extend our self-regulatory principles for online behavioral advertising to the mobile space.  For more information on the DAA, please visit the program’s website.  We have also been following the multi-stakeholder discussions at the National Telecommunications and Information Administration (NTIA) involving mobile application transparency and developing a code of conduct dealing with mobile applications.  Details on these meetings can be found here.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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