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Congressman Markey Introduces Mobile Privacy Act

Congressman Ed Markey (D-MA), the co-Chair of the Congressional Privacy Caucus, has introduced legislation that would require companies to disclose to consumers the capability to monitor telephone usage and to obtain express consent from consumers prior to monitoring.  Rep. Diana DeGette (D-CO) has signed on as a co-sponsor of Markey’s legislation, the Mobile Device Privacy Act (H.R. 6377).  

The bill also sets requirements for what must be included in the disclosure and requires those engaged in monitoring to have security policies in place to protect consumer data.  The FTC and FCC are given shared enforcement powers with state attorneys general for violations of the law.    

ANA is a part of the Digital Advertising Alliance, which is working to apply our Self-Regulatory Principles for Online Behavioral Advertising to the mobile environment.  If you have any questions about our activities in this area, please contact Dan Jaffe at djaffe@ana.net.    

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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