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2013 Continuing Resolution Blocks IWG Advertising Guidelines

The continuing resolution recently passed by Congress to fund the government through March 2013 contains a provision that prevents the Interagency Working Group on Food Marketed to Children from issuing its guidelines on advertising to children unless it first conducts a cost/benefit analysis.  

The provision in H.J. Res 117 simply carries over the prohibition in the 2012 omnibus appropriations bill by prohibiting any spending on any project for which funds were not available during fiscal year 2012.  The bill passed the House on September 13th on a 329-91 vote and passed the Senate early Saturday morning on a 62-30 vote.  These provisions will be in effect until March 27, 2013.

We will continue to push for a cost/benefit analysis of the proposed IWG guidelines before they are fully issued when the relevant appropriations bills are finally passed. 

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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