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DAA Writes Open Letter to W3C on Do Not Track Standard

The Digital Advertising Alliance (DAA), of which ANA is a key member, sent a letter on October 2nd to the World Wide Web Consortium (W3C) urging it not to accept a standard for “Do Not Track.” The letter, which was addressed to W3C CEO Jeff Jaffe and Director Tim Berners-Lee, can be read here.  It urges the W3C's Tracking Protection Working Group (TPWG) to not subsitute its own judgment for the interests of all stakeholders.  Our letter contends that it should not try to redefine industry practice and consumer expectations in an area where widespread consensus already exists, and points to our self-regulatory program.   

The W3C is holding a meeting October 3-5 in Amsterdam, and much of the DAA, including ANA, is being represented at the meeting.

If you have any questions, please contact Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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