Rockefeller Urges FTC to Push Do Not Track at W3C
Senator Jay Rockefeller (D-WV), the Chairman of the Senate Commerce, Science, and Transportation Committee, sent a letter today to FTC Chairman Jon Leibowitz, urging the FTC’s participation in the W3C “Do Not Track” discussions.
Senator Rockefeller writes that, “to date, self-regulation for the purposes of consumer privacy protection has failed.” He also attacks the Digital Advertising Alliance’s self-regulatory program for online behavioral advertising as “ridled with exceptions – allowing for the collection and use of personal information for ‘product development’ and ‘market research’ – that could render DNT compliance meaningless. And it is not clear if any or all member companies will honor this commitment at all.” He goes on to call the program an “ineffective regime.”
Senator Rockefeller previously introduced S. 913, the Do Not Track Online Act. He concludes his letter by stating Congress will act if the industry does not adopt “robust voluntary DNT standards.”
If you have any questions, please contact Dan Jaffe in ANA's Washington office at 202-296-2359 or at firstname.lastname@example.org.
ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.
Read more >
ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced.
Read more >
Alliance for Family Entertainment
The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.
Learn more >
ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.
Learn more >