ANA 2012 Rising Marketing Star Program Honors Four from Member Companies
ORLANDO, Fla. – October 11, 2012 – Today the ANA (Association of National Advertisers) recognized the 2012 recipients of its Rising Marketing Stars award. These four new honorees were nominated by senior executives in their companies for having met the following criteria:
- Contributed to the overall excellence / effectiveness of their marketing organization
- Demonstrated leadership, innovation, creativity and accountability in executing their marketing responsibilities
- Exemplified skill in integrating marketing disciplines and working with other professionals
- Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach audiences
“The individuals being honored as ANA’s Rising Marketing Stars have demonstrated extraordinary levels of achievement in a rapidly changing, dynamic industry,” said Bob Liodice, ANA President and CEO. “These four, fine professionals truly embody the next generation of marketing excellence.”
The 2012 Rising Marketing Stars are:
- Courtney Buckley, Marketing Manager, Allstate Insurance Company
Ms. Buckley recently completed work on the four year long “Allstate ONE” project. This project provides for permanent motorcycle warning road signs to be installed at dangerous intersections across the U.S., among other safety measures. Allstate's brand advancement as an advocate and ideal insurer for motorcyclists everywhere has leapt forward thanks to Courtney's vision and leadership.
- Sloan White, Principal Brand Manager, Brand Sponsorships, Capital One
Ms. White’s leadership has helped make Capital One a top brand in College sports. She leads all marketing efforts for the annual Capital One Mascot Challenge and Capital One Bowl. In 2012, the Mascot Challenge generated 45 million votes and 2.5 million video views. Ms. White has also launched integrated campaigns on TV, digital display, viral, mobile and social media channels in support of Capital One’s sports programs.
- Jason Hill, Director of Advertising, Growth Markets, GE
Mr. Hill has led General Electric’s (GE) marketing in eight growth markets, leading customized marketing campaigns in each. His campaigns have moved brand familiarity scores upwards by as much as 11 percent and perception of GE’s position as an industry leader by as much as 18 percent. Mr. Hill, who has been with GE since 2011, displayed a remarkable ability to drive results, worldwide, in a short amount of time.
- Lisa Wang, Vice President and Regional Head of Exchange Traded Funds Marketing, Asia Pacific, State Street Global Advisors
After joining State Street Global Advisors, Ms. Wang was promptly sent overseas to serve as a regional head of marketing in Hong Kong. In only a year and a half, she established an infrastructure and foundation for full-scale marketing operations in her base region and in three other markets, handling a wide variety of media while maintaining only a small, five-person local team. Her efforts have yielded a number one ranking in the APAC region in the exchange-traded fund category.
The four recipients nominated from within ANA member companies, were recognized in front of nearly 2,000 fellow marketers at the ANA’s Annual “Masters of Marketing” Conference, currently being held at Rosen Shingle Creek in Orlando, Florida.
In 2010, the Rising Marketing Stars program was enacted to help commemorate the ANA’s 100th Anniversary. It has become an annual recognition program at the Masters of Marketing Conference. Submissions for the 2013 class will be solicited beginning in the summer of 2013.
About the ANA
Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 450 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit www.ana.net, follow us on Twitter, join us on Facebook, or visit our YouTube channel.
Luna Newton, CooperKatz & Company for the ANA
Onsite at the Conference: (917) 755-1655 or firstname.lastname@example.org
Marcus Hardy, CooperKatz & Company for the ANA
(917) 595-3043 or email@example.com