ANA Announces 2012 Multicultural Excellence Award Grand Prize Winners

NEW YORK – November 7, 2012 – The ANA (Association of National Advertisers) announced the winners of the 2012 Multicultural Excellence Awards at its recent Multicultural & Diversity Conference.

Over the past twelve years, the awards have recognized outstanding marketers for their work in producing superior multicultural campaigns. For a campaign to be eligible, it must have been conducted between June 2011 and June 2012.

Winners were named in nine categories. The 2012 grand prize brand and agency winners in each category are as follows:





African American

Ford Motor Company

Uniworld Group


Western Union

New A

Digital Media


The Vidal Partnership

General Marketing

General Motors





Campaign with Significant Results

Rosetta Stone

Alma DDB


McDonald's Corp.

Alma DDB


Allstate Insurance Company

Leo Burnett


Marine Corps Recruiting Command

Uniworld Group

“We are tremendously pleased with the campaigns submitted for this year’s Multicultural Excellence Awards,” said Bob Liodice, President and CEO of the ANA. “The momentum of multicultural efforts in our industry is increasing, and all marketers can and should learn from the precedent set by these award-winning campaigns.”

The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee, whose mission is to educate and inform members on key topics and issues relevant to today’s multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards’ submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and marketing.

About the ANA

Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 450 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit, follow us on Twitter, join us on Facebook, or visit our YouTube channel.

Press Contacts

Luna Newton, CooperKatz & Company for the ANA

(917) 595-3061 or

Marcus Hardy, CooperKatz & Company for the ANA

(917) 595-3043 or