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ANA Urges ICANN to Adopt Effective Mechanism for Limited Preventative Registrations (LPRs) as Part of New TLD Universe

Concerned that the rights protections mechanisms currently in place are dangerously inadequate, ANA has urged the Internet Corporation for Assigned Names and Numbers (ICANN) to adopt an effective mechanism for Limited Preventative Registrations (LPRs) as it considers proposals for enhancing trademark protection during the upcoming launch of new gTLDs.  

The comments argue that a strong LPR mechanism is critical to addressing the serious problem of defensive registrations. Our comments describe the additional costs that will be imposed on brand owners with the new universe of gTLDs, which could easily reach $7-$14 billion in sunrise and landrush acquisitions alone. 

The comments also urge that the LPR be accompanied by other ICANN reforms.  In addition to the LPR, stakeholders and the Internet need a WHOIS database that is reliable and accurate; a more functional Uniform Rapid Suspension (URS) system; and a compliance department at ICANN that will diligently pursue wrongdoers without fear or favor.

ANA has been advocating for serious reforms in ICANN’s operations and rules for more than a year.  The international law enforcement community and consumer protection agencies have also called on ICANN to do much more.  

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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