Marketers Face Ad Tax Threats in Ohio and Minnesota

Governors John Kasich (R-OH) and Mark Dayton (D-MN) have proposed new taxes on advertising and other business services as part of their FY14 budget package.  In each case, the Governors have called for reducing the sales tax rate but broadening the base by extending the tax to more services.  Under Governor Kasich’s proposal, only those services considered “essential to modern life” such as healthcare would be exempt from taxation.

We expect new taxes on adverting to be proposed in other states this year as they consider tax reform and address serious budget pressures.  We need your help to respond to these threats.

Over the last twenty years, ANA has helped defeat over 120 ad tax proposals in more than forty states.  We work closely with our member companies and other media and marketing groups in the states to explain why taxing advertising is a bad idea.

We are members of The Advertising Coalition, which has developed the Global Insight study, directed by Nobel Laureate in Economics Lawrence Klein.  That study quantifies the economic impact of advertising in every state and congressional district in the country.  This is a powerful tool for demonstrating why a tax on advertising is bad for the economy and businesses in a state.

We will continue to marshal the efforts of all of our members to respond to these threats and keep you informed about further developments.  If you have information about the ad tax proposals in Minnesota, Ohio or any other state, please contact Keith Scarborough, Senior Vice President for Government Relations ( or Dan Jaffe, Group Executive Vice President (  in ANA’s Washington, DC office at (202) 296-1883.