FTC Rejects Request to Extend Effective Date of Revised COPPA Rule

The Federal Trade Commission (FTC) has denied a request by ANA and eighteen other trade associations to extend the effective date of the revised Children’s Online Privacy Protection Rule to January 1, 2014.  The FTC’s letter can be viewed here.

The changes to the Rule will remain effective as of July 1, 2013. We sought an extension as the industry has not had sufficient time to implement all of the changes the revisions will mean for child-directed websites. The final Rule was published in January and the FTC just released its FAQs on the rule last month, just over two months from the rule’s effective date. However, the FTC says that since the Rule is the result of a process that began over three years ago, businesses have had enough time to work out compliance issues.

We are disappointed with the FTC’s action but will work with our members to try to help ensure they are meeting the requirements of the revised Rule.

If you have any questions, you can contact Dan Jaffe in ANA’s Washington office at 202-296-2359 or at djaffe@ana.net.