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ANA Joins Letter to California Assembly on Online Privacy Bill

ANA, along with the IAB and the 4A’s, have sent a letter to the California Assembly regarding AB 370, a bill introduced by Assemblyman Al Muratsuchi (D-Torrance).  AB 370 would require website operators to disclose in their privacy policy whether or not they comply with a browser’s signal (or other similar mechanism) to disable “online tracking.”   

Our letter states our concerns with the definition of “online tracking” and of “personally identifiable information” in the bill, the undue burden that it would place on California businesses, and the effect on website operators that would have to disclose that they are not honoring browser signals to disable online tracking. The letter also shares information about the advertising industry’s Digital Advertising Alliance (DAA), which embraces the goal of transparency and consumer choice.

If you have any questions, please contact Dan Jaffe in ANA’s Washington office at 202-296-22359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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