WHO Europe Calls For Marketing Restrictions on Foods High in Fat, Salt, and Sugar to Children
WHO Europe has released a report calling on policy makers to increase restrictions on the marketing of foods high in fat, salt, and sugar (“HFSS”) to children. The report states that a majority of television ads for food in Europe are for HFSS foods and beverages and says that high obesity is linked to television viewing, including advertising on television. It also details new methods that companies are using to engage children on digital platforms, including “advergaming.” Additionally, the report notes industry self-regulatory efforts, but says they are insufficient in addressing the problem.
The press release from WHO Europe is available here. Additionally, the British newspaper The Guardian published an article about the report.
We are working with the World Federation of Advertising (WFA) to obtain more information about this report. Also, it is possible that these initiatives will heat up activity in regard to food advertising in the United States.
ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.
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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced.
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Alliance for Family Entertainment
The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.
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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.
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