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New Bill Would Require Disclosure By Companies for the Use of Personal Information in Pricing

On Monday, Representative Susan Davis (D-CA, 53), along with Representative Jan Schakowsky (D-IL, 9) introduced H.R. 2487, the Ensuring Shoppers Honest Online Pricing (E-SHOP) Act. In her press release, Congresswoman Davis says companies are collecting personal information from consumers, including browser history and IP addresses, to offer different prices for products depending on the consumer. This bill would mandate an FTC rulemaking to require disclosure use of personal information by companies to adjust prices.

We are currently analyzing this bill for possible advertising implications. If you have further information about this bill or have questions, please contact Dan Jaffe in our Washington office at 202-296-1883 or via email (djaffe@ana.net).

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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