New Bill Would Require Disclosure By Companies for the Use of Personal Information in Pricing

On Monday, Representative Susan Davis (D-CA, 53), along with Representative Jan Schakowsky (D-IL, 9) introduced H.R. 2487, the Ensuring Shoppers Honest Online Pricing (E-SHOP) Act. In her press release, Congresswoman Davis says companies are collecting personal information from consumers, including browser history and IP addresses, to offer different prices for products depending on the consumer. This bill would mandate an FTC rulemaking to require disclosure use of personal information by companies to adjust prices.

We are currently analyzing this bill for possible advertising implications. If you have further information about this bill or have questions, please contact Dan Jaffe in our Washington office at 202-296-1883 or via email (