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New Patent Troll Legislation Introduced

Following on the heels of a number of other bills, a pending inquiry by the FTC, and an Executive Order from the President, Representative Hakeem Jeffries (D-NY, 8) and Representative Blake Farenthold (R-TX, 27) introduced H.R. 2639, the “Patent Litigation and Innovation Act of 2013,” last week. This legislation would require stricter pleading requirements of specificity in patent infringement suits, especially with regard to the identity of the party bringing the suit and the actual infringement alleged. Additionally, the bill would stay suits against end users accused of infringement until suits against the manufacturer of the product in question have been resolved.

ANA is working as part of several coalitions to meet the challenge that so-called patent assertion entities or “patent trolls” pose to industry. If you have questions or if you have information you are willing to share that may assist us in our efforts with these coalitions (such as cease and desist letters or complaints from these types of entities), please contact Dan Jaffe at 202-296-1883 or via email (djaffe@ana.net).

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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