ANA 2013 Rising Marketing Star Program Honors Four from Member Companies

Novartis Consumer Health, Procter & Gamble, TOMY International, and Visa, Inc. Employees Honored at Annual Masters of Marketing Conference

PHOENIX, Ariz. – October 4, 2013 – Today the ANA (Association of National Advertisers) recognized the 2013 recipients of its Rising Marketing Star Award. The four new honorees, all under the age of 32, were nominated by senior executives at their companies for having met the following criteria:

  • Made valuable contributions to the overall excellence/effectiveness of their marketing organization
  • Demonstrated leadership, innovation, creativity, and accountability in executing their marketing responsibilities
  • Exemplified skill in integrating marketing disciplines and working with other professionals
  • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences

The 2013 Rising Marketing Stars are:

  • Alexandra Bozenhard, Brand Manager, Excedrin, Novartis Consumer Health
    Ms. Bozenhard took a leadership role in helping the Excedrin brand return to market in September 2012 after a recall in January of the same year. As a direct result of her leadership, Excedrin Migraine exceeded its core KPI re-launch metrics, at one point exceeding its average 2011 sales rate. Ms. Bozenhard led the strategic re-launch planning process and managed a cross-functional team, including agency and key retail partners, to activate a best-in-class integrated plan including PR, digital, out-of-home, and in-store elements.
  • Jay Sethi, North America COVERGIRL Brand Manager, Procter & Gamble
    Mr. Sethi led the turnaround of the North America COVERGIRL brand in only one year — going from three years of decline to growth in volume, share, and household penetration. Under his leadership, COVERGIRL skyrocketed to the No.1 cosmetic brand on Facebook and Twitter. Mr. Sethi transformed the TV/Print model, shifting to more prime and multi-page ads in order to drive a steep change in media impact. He was able to successfully reach the young and multicultural consumers that impacted the brand historically.
  • Emma Fryer, Senior Marketing Communications Manager, TOMY International
    When Ms. Fryer took over marketing communications for the Chuggington toy train brand, the company was behind its sales plan by 40 percent. With her innovative ideas and leadership, she helped the brand exceed the sales plan by the end of the fiscal year. Ms. Fryer initiated a cause marketing Train Table donation program benefitting 500 preschools serving children with autism, and setting the Guinness World Records title for Tallest Toy Train Track (17’ 4”) at the 100th anniversary celebration of Grand Central Station. She also led global development and production oversight of all TV commercials, websites, and digital marketing assets for North America and Europe.
  • Coley Holnback, Marketing Manager, Global Sponsorship Marketing, Visa, Inc.
    Ms. Holnback effectively led Visa’s global visual identity system for the 2014 FIFA World Cup Brazil, leading a team of more than 30 people. She took it upon herself to become proficient in Portuguese in order to be more effective in Brazil. Ms. Holnback flawlessly executed the entire on-site Visa branding across all six stadiums, and was responsible for the end-to-end project — from developing the look of Visa to implementation onsite. Her work resulted in one of the best branding presences Visa has ever had at a sporting event.

“The 2013 class of Rising Marketing Stars truly showcase extraordinary achievement for young marketers in the industry today,” said Bob Liodice, President and CEO of the ANA. “These four individuals contributed to the success of their companies by driving impactful and innovative ideas into their marketing programs.”

The four recipients were recognized in front of more than 2,000 fellow marketers at the ANA’s Annual Masters of Marketing Conference, currently being held at JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Ariz.

The Rising Marketing Star program, started in 2010, was enacted to celebrate the ANA’s 100th Anniversary. It has become an annual recognition program at the Masters of Marketing Conference. Nominations for the 2014 award will be solicited in early summer of 2014.


About the ANA

Founded in 1910, the Association of National Advertisers leads the marketing community by providing its members with insights, collaboration and advocacy. ANA's membership includes more than 525 companies with 10,000 brands that collectively spend more than $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit, follow us on Twitter and join us on Facebook.

Press Contacts

Luna Newton, CooperKatz & Company for the ANA
Onsite at the Conference: (917) 755-1655 or

Marcus Hardy, CooperKatz & Company for the ANA
(917) 595-3043 or