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ANA Files Comments with Senate Finance Committee in Opposition to Ad Tax Proposal

ANA filed comments with the Senate Finance Committee on Friday in opposition to Chairman Baucus’ draft proposal to amortize 50 percent of the tax deductibility of advertising expenses over a five year period. In our comments, we argued that this proposal would be counterproductive to Chairman Baucus’ stated goal of “simplify[ing] tax rules, lessen[ing] the burden on small businesses and jumpstart[ing] job growth.” We also noted the findings by IHS Global Insight, released last week by ANA and The Advertising Coalition (TAC), that advertising is an engine of economic output and job growth, and burdening it with increased taxes will only slow job creation and economic activity in the United States.  

Also, TAC (of which ANA is key member) filed detailed comments with the Senate Finance Committee, pointing out the serious tax and economic arguments against this proposal.

If you have questions, please contact Dan Jaffe in our Washington office at 202-296-1883 or via email (djaffe@ana.net).

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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