Better Business Bureau Updates Code of Advertising

On February 12, 2015, the Better Business Bureau (BBB) announced major updates to the BBB Code of Advertising to reflect changes in the ways advertisers reach consumers, including online and in social media.  

One of the significant updates to the code is the section on testimonials and endorsements to reflect current FTC thinking on the use of endorsements in social media. This is an area that ANA has followed extensively since the FTC first announced changes a number of years ago. Additional changes deal with environmental claims and “made in USA” claims.

More information about the BBB’s changes to the Code of Advertising can be found on their website.