Team Training

These workshops provide teams with the skills necessary to improve an organization’s marketing. Each is designed to help participants improve the way they perform a particular marketing task, encourage smarter marketing decisions, and overcome their most pressing marketing challenges.

Three levels of learning products and solutions are available for team training, based on the breadth and depth of skills, content, application and customization your team needs:

  • Skill Building Workshops – marketing fundamentals workshops (see team training catalog)
  • Mastery Programs* – immersion programs
    • Strategic Marketing
    • Brand Building
    • Customer Centricity
    • Integrated Marketing Communications
    • Creative Transformation
    • Agency Relations
    • Marketing Measurement
  • Marketing Excellence Curriculum*  – customized comprehensive curriculum

For more comprehensive solutions, the ANA will work with your organization to identify a team’s skill gaps and needs utilizing our proprietary Capability Assessment Tool (CAT). The CAT is the start to our five-step instructional design and development process for customized training solutions. Additionally CAT provides insight for the selection of all learning products and solutions ranging from Skill Building Workshops to Mastery Programs to Marketing Excellence Curriculum.         

As a member, your company has an annual $6,000 credit to apply to your ANA onsite core-training workshop. This is a convenient way to extend the dollars in your training budget.

Expert marketing practitioners with hands-on business experience and success teach these team training workshops. Moreover, we deliver these workshops on-site, at your location. They will not only challenge you to think differently, but will also teach you cutting-edge skills and processes to make your organization more efficient and effective marketers.

* Contact your SOM training specialist for more information at

See our full team training catalog