Other options to build your team

The ANA School of Marketing offers three additional levels of onsite training support if you need more than the half-day workshop included in your membership. These levels are based on the breadth and depth of skills, content, application and customization your team needs:

Skill Building

The first level is a robust curriculum of 30 full-day onsite workshops. Explore our catalog of workshops:

See our catalog

Mastery Programs

In addition to our lineup of 30 workshops, we also offer mastery programs that are designed to provide you with an immersive training experience that can comprehensively build your team’s effectiveness and efficiency in the following key marketing process areas:

  • Strategic Marketing
  • Art and Science of Brand Building
  • Customer Centricity
  • Integrated Marketing Communications
  • Creatitve Transformation
  • Agency Relations
  • Marketing Measurement

Customized Marketing Excellence Curriculum powered by our capability Assessment Tool (“CAT”)

For robust needs such as building an internal marketing academy or for training scores of marketers in a key process, the ANA will work with your organization to identify a team’s skill gaps and needs utilizing our proprietary Capability Assessment Tool (CAT). The CAT is the start to our five-step design and development process that helps you build a customized marketing curriculum from scratch.
Additionally CAT provides insight for the selection of all learning products and solutions from a half day workshop to a customized curriculum.

For help with any of these additional training benefit options, please contact your SOM training specialist for more information at training@ana.net.