Individual Training Catalog

Our individual training workships help to elevate your marketing skills so you can stay ahead of the competition. The ANA School of Marketing has innovative learning solutions at all marketing levels.

Each individual member has a need for specific training, and the ANA has a solution that is right for you.

Below is a list of our individual training workshops. For more information, please feel free to contact us at training@ana.net.


Convey, Compel, Convince Presentation Skills

Type: Core Workshop
Description: In this highly interactive, hands-on workshop, you will learn a structured approach to creating winning presentations.

Elevating Your Creative

Type: Core Workshop
Description: This creative workshop will guide participants through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback.

Fast Forward Your Content Marketing
Type: Core Workshop
Description: Cut through the clutter to win customers’ attention and offer content that leads them forward through the buyers’ journey. During this hands-on workshop, you will develop a roadmap to advance your content marketing.

From Insights to Great Messaging
Type: Core Workshop
Description: This insights to messaging workshop is designed to show participants that insights are a central component to any well-crafted brief and should be a central element in assessing any creative work.

Future Proof Your Brand using the Total Market Approach
Type: Innovation Lab
Description: This workshop will help you develop a roadmap and adopt essential tools that prepare your organization for the new marketplace and workplace.

Game Changing Digital Media Strategy
Type: Core Workshop
Description: This media strategy workshop is designed to elevate the participant’s comprehension and understanding of media in a manner that, if applied to their brand or service, will become part of their organization’s marketing DNA.

Harnessing the Power of Programmatic
Type: Innovation Lab
Description: During this highly interactive workshop you will overcome hurdles as we demystify how programmatic works and help you develop a roadmap that will allow you to make programmatic work for your organization.

How to Optimize Your Agency Partner Relationships
Type: Core Workshop
Description: This agency relationship workshop will provide insights, tips, tools, exercises, handouts, and ample real-life examples on how to produce excellent collaborative work with agencies.

Integrated Marketing Communications
Type: Core Workshop
Description: This integrated marketing communications workshop is designed to help participants understand why IMC is a key component of a world-class marketing organization. Participants will leave with an action plan to improve IMC internally and with external partners.

Marketing Plan in a Day
Type: Core Workshop
Description: This workshop will teach participants an entirely new marketing planning process to develop and implement a powerful and actionable marketing plan.

Measuring Marketing in a Complex Multi-Channel World (coming soon)
Type: Core Workshop
Description: This interactive workshop is intended to help overcome common obstacles to developing smarter, more insightful ways of measuring the impact of marketing investments on business results.

Multicultural Edge
Type: Core Workshop
Description: This multicultural marketing workshop will show participants how to identify, formulate, and implement effective strategies and integrated marketing campaigns to effectively connect with Hispanic, African-American, and Asian-American audiences.

Optimizing Your Ad Production Spend
Type: Core Workshop
Description: This workshop will present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, optimizing your spend, etc.

Outstanding Agency Partnerships
Type: Core Workshop
Description: As a participant of this workshop, you will walk away with tangible ideas and resources to become your agencies’ most productive partner…and ultimately, a far more effective marketer.

Strategic Customer Centered Marketing
Type: Core Workshop
Description: Through this interactive training course, brand marketers will gain an understanding and mastery of a WHO WHAT HOW Framework that enables customer centricity that they can apply to any marketing initiative, but especially to their marketing briefs to create tighter, more focused strategies with high customer relevance.

The Art and Science of Brand Building
Type: Core Workshop
Description: This brand building workshop provides an understanding of why brands are important to customers and companies, how brands can make emotional connections to buyers’ minds, and how to build and communicate a brand strategy.