ANA’s 2015 Rising Marketing Star Program Honors Four from Member Companies

Recipients from JPMorgan Chase, MillerCoors, NBA, and Western Union Honored at Masters of Marketing Annual Conference

ORLANDO, Fla. (October 15, 2015) — The ANA (Association of National Advertisers) recognized the 2015 recipients of its Rising Marketing Star Award today. The four honorees, all age 30 or under, were nominated by senior executives at their companies for having met the following criteria:

  • Made valuable contributions to the overall excellence/effectiveness of their marketing organization
  • Demonstrated leadership, innovation, creativity, and accountability in executing their marketing responsibilities
  • Exemplified skill in integrating marketing disciplines and working with other professionals
  • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences

The 2015 Rising Marketing Stars are:

  • Lyndsy Clark, Assistant Marketing Manager, Western Union
    Ms. Clark led the development of a go-to-market process to develop point-of-sale marketing materials and execution at retail. She increased point-of-sale marketing material coverage 20 percent by developing an innovative process, which resulted in an annual savings of hundreds of thousands of dollars. She also automated a highly complex retail point-of-sale kitting and distribution process within Salesforce.com, saving money and time. In addition, Ms. Clark developed processes to decrease go-to-market time by 60 percent, meeting strategic business priorities and creating solutions to decrease point-of-sale element complexity by 40 percent. When fully executed, Ms. Clark’s program enhancements are expected to generate double-digit marketing cost savings while delivering five times more messaging to customers.
  • Sam Farber, Associate Director, Social Media, National Basketball Association
    Mr. Farber helped develop the league’s digital media business, which has built the largest social media following of any North American sports league. In the 2014–15 season, Farber’s team garnered 73 billion user impressions (an increase of 66 billion year-over-year) and 8.3 billion video views (an increase of 43 percent year-over-year). League-operated pages and handles now have more than 70 million fans and followers. At NBA Draft 2015, digital media content garnered 1.1 billion impressions and more than 30 million video views (over 200 percent growth year-over-year for each). In addition, NBA Finals social content garnered more than 6.4 billion impressions and 308 million video views (over 100 percent growth year-over-year for each).
  • Ashley Kornbluth, Associate Marketing Manager, MillerCoors
    Ms. Kornbluth played a critical role in managing the double-digit growth of Redd’s Apple Ale brand franchise, the largest and fastest-growing brand at MillerCoors. She partnered with MillerCoors’ agencies to develop and execute the company’s first “Redd’s Taco Truck,” a 360-degree activation that drove sampling with Hispanic consumers. During the summer of 2015, more than 15,000 samples of Redd’s were given away to consumers. The Redd’s Taco Truck garnered millions of additional impressions for the brand through its presence at high-impact festivals and retailers and on social media. She also led the launch of a 2015 Redd’s line extension, Redd’s Green Apple Ale.
  • Jessica Sheehan, Vice President, Head of Social Media for Chase, JPMorgan Chase & Co.
    Ms. Sheehan and her Social@Chase team manage social media channels that can organically reach more than three million followers. In the first half of 2015, she drove 10.5 million video views on Chase Facebook through paid campaigns. For Chase’s sponsorship of National Small Business Week, she created a Twitter trend that attracted 73.8 million impressions, making Chase the most talked-about financial institution that week. Also, in 2015, she expanded Chase’s social customer service (historically only on Twitter), giving Facebook followers access to a team of 25 social customer service experts who can serve them privately and confidentially and offering the firm a cost-effective alternative to call center servicing.

“There were a number of very impressive submissions this year, which made judging especially difficult,” said Bob Liodice, president and CEO of the ANA. “The 2015 class of Rising Marketing Stars showcases the extraordinary achievement of young marketers in the industry today.”

The four recipients were recognized in front of more than 2,600 fellow marketers at the 2015 ANA Masters of Marketing Conference, currently being held at the Orlando World Center Marriott in Orlando, Fla.

The Rising Marketing Star program was enacted in 2010 to celebrate the ANA’s 100th anniversary. It has become an annual recognition program at the Masters of Marketing Conference. Nominations for the 2016 award will be solicited in early summer of 2016.