ANA Announces 2016 Multicultural Excellence Award Winners

FOR IMMEDIATE RELEASE
October 10, 2016

ANA ANNOUNCES 2016 MULTICULTURAL EXCELLENCE AWARD WINNERS 

Berkshire Hathaway’s Duracell Brand Takes Best in Show;
Grand Prize Winners in 12 Categories Also Honored

LOS ANGELES (October 10, 2016) — Berkshire Hathaway’s Duracell brand and its agency Anomaly received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability.

In addition, grand prize winners were awarded in 12 categories for industry-leading advertising. The awards ceremony was held during the ANA’s (Association of National Advertisers) Multicultural Marketing & Diversity Conference.

Now in its 16th year, the 2016 Multicultural Excellence Awards recognize client-side marketers together with their agency or media partners who produced multicultural advertising campaigns between June 2015 and June 2016. This year’s competition, open to both ANA members and nonmembers, received 192 entries.

The 2016 grand prize brand and agency winners in each of the categories are as follows:

CATEGORY             BRAND                                              AGENCY

Best in Show               Duracell (Berkshire Hathaway)         Anomaly

African-American        McDonald’s                                        Lime Green Moroch

Asian                           McDonald’s                                        IW Group

Audio                          USDA Animal and Health                   Sensis

                                    Inspection Service     

Business-to-Business Univision Communications                 Blanco Lorenz

Digital, Social,
and Mobile                 Toyota Tacoma                                    Conill

Experiential
Marketing                   NESCAFÉ Clasico                               Casanova McCann

                                   (Nestlé USA)

Hispanic                      Coca-Cola                                           DAVID

LGBT                          This Free Life                                      Rescue

                                    (Food and Drug Administration)                  

People with                 Duracell (Berkshire Hathaway)            Anomaly
Disabilities                

Print                            XFINITY (Comcast)                              Burrell Communications

Total Market               Kleenex (Kimberly-Clark Corp.)            J. Walter Thompson

Significant Results     American Girl (Mattel)                            Mattel (In-House)

The Best in Show award is given to the best of the grand prize winners in all 12 categories.

“My congratulations go out to all the winners of this year’s competition for their outstanding work and their overall contributions to multicultural advertising and marketing,” said Bob Liodice, ANA president and CEO. “Their work is an inspiration for our entire industry and serves as an example to other marketers and agencies who are striving to excel in the all-important multicultural arena.”

The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Bill Duggan, group EVP at the ANA.

The ANA Multicultural Marketing & Diversity Committee established the awards 16 years ago. The awards help raise awareness and recognition for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities. A portion of the proceeds collected from the awards submission fees helps to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

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ABOUT THE ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 1,000 companies with 15,000 brands that collectively spend or support more than $300 billion in marketing and advertising annually. The membership is comprised of more than 700 client-side marketers and nearly 250 Associate Members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit Advertising Educational Foundation (AEF), an ANA subsidiary. The AEF’s mission is to enhance the understanding of advertising and marketing within the academic and marketing communities.

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John Wolfe
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Email: jwolfe@ana.net