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ANA and RAB Launch Radio Station for ANA 2007 Annual Conference

New York, New York - October 9, 2007 - The ANA (Association of National Advertisers) in conjunction with the Radio Advertising Bureau (RAB) is launching KANA Radio, a radio station dedicated to serving the Masters of Marketing Conference. KANA Radio will be heard throughout the Biltmore Resort & Spa in Phoenix during the entire ANA Annual Conference, October 11-14, 2007, at 95.9 on the radio dial and Channel 7 on in-room TV's.

From live broadcasts of general sessions, to one-on-one interviews with the leaders in the marketing industry, KANA Radio will deliver all the action of the Masters of Marketing Conference. Additional highlights will include: daily updates, on-the-scene reports from special events, and the chance to win an HD radio every day.

"KANA Radio amplifies the scope of our conference, transmitting the live experience to attendees throughout the hotel," noted Bob Liodice, President and CEO of the ANA. "We are delighted to partner with the RAB on this effort."

Stationed outside the general session ballroom, conference attendees are invited to stop by the KANA broadcast booth and share their thoughts on the air, or send an e-mail to KANA@rab.com.

"KANA's purpose is that of any radio station in America -- to connect, inform, and inspire our listening audience," stated Jeff Haley, President and CEO of the RAB. "Radio continues to expand its content offerings and technological platforms, while its core strengths remain its importance in people's lives, its universality, and its ease of use and accessibility."

This is the second pop-up radio station produced by the RAB. Earlier this month, RAB partnered with Advertising Week in New York to present WADV Radio.

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Press Contacts:

Rachael Adler
CooperKatz & Co. for the ANA
212-455-8037
radler@cooperkatz.com

Lesley Weiner
CooperKatz & Co. for the ANA
212-455-8079
lweiner@cooperkatz.com

Renee Cassis
Radio Advertising Bureau
212-681-7205
rcassis@rab.com

 

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