Gore Announces Media is Changing — B-to-B Online
Former U.S. Vice President Al Gore addressed the Association of National Advertisers’ annual conference Friday, the day after he was awarded the Nobel Peace Prize for his environmental efforts.
By Kate Maddox
October 15, 2007 Phoenix—Gore, who is chairman of user-generated content company Current TV, said traditional media are changing dramatically.
Current TV (www.current.com) allows advertisers to let users create their own TV spots, the best of which are run on television. Gore made a pitch for his network to advertisers: “Commit to Current TV. Take money out of your research budget and give it to Current.”
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