Internet 'Do Not Track' Registry: Fair or Foul Idea? - MediaPost Publications

FTC To Hear From Those For, Against 'Do Not Track' List

Dan Jaffe, executive vice president/government relations for the Association of National Advertisers, calls the movement "a slogan rather than a well-thought-out concept." In fact, he says, such a move would hurt consumers because it would undermine economic efficiency.  

By Nina M. Lentini, Thursday, Nov 1, 2007 5:00 AM ET

TODAY AND FRIDAY, IN WHAT is billed as a town hall meeting, representatives from both sides of the online privacy issue will attend the Federal Trade Commission's workshop on the increasing use of tracking technology to target online ads.

Several privacy groups this week called for a "Do Not Track" list similar to the popular "Do Not Call" list that would prevent advertisers from tracking consumers' online movements.


"Those with any experience will tell you that [following these recommendations] means an inefficient, more expensive and less useful marketplace for the consumer," Jaffe said, arguing that what consumers most dislike about advertising is when they are bombarded by information they are not interested in. 

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