ANA Recognizes Marketers For Multicultural Efforts — MediaPost Publications
ANA Honors Marketers For Multicultural Efforts
PROCTER & GAMBLE, PEPSI, TOYOTA, Anheuser-Busch and the California Department of Health were the big winners in the 2007 Multicultural Excellence Awards bestowed by the Association of National Advertisers at its Multicultural Marketing Conference in Boca Raton, Fla., on Tuesday.
By Nina M. Lentini
Wednesday, Nov 7, 2007 5:00 AM ET
P&G won the African-American category for "Olay Definity." The agency behind the campaign was Burrell Communications.
The California Department of Health took the Asian category for Anti-Smoking. IW Group was the agency partner. s.