ANA 2007 Multicultural Conference: Strong Hispanic Market Content and Record Attendance- HispanicMPR.com
ANA 2007 multicultural conference has record attendance
This year’s recently held Association of National Advertisers (ANA) two-day 2007 Multicultural Marketing Conference with strong Hispanic market content had record attendance. Approximately 430 advertising industry executives from across the United States met in Boca Raton, Florida. About 330 attendees were at last year’s conference, described as more African American than this year’s event by past attendees of both.
The panel participants were: Tamara Barber, data analyst, Forrester Research, Inc.; Kay Madati, vice president of Marketing, Community Connect, Inc.; Isaac Mizrahi, director, Multicultural Marketing, Sprint Nextel Corporation; Christopher K. Law, vice president, Asian Initiatives, UnitedHealthcare; Karen Lithgow, vice president and general manager, Western Union; Steven White, senior marketing manager, Allstate Insurance Company; Jeff McFarland, director, Multicultural Marketing Center of Excellence, Verizon Communications; Nita Song, president and chief operating officer, IW Group, Inc.; Najoh Tita-Reid, associate marketing director, Multicultural Marketing, The Procter & Gamble Company; and Isabel Valdés, principal, Isabel Valdés Consulting.
ANA’s membership includes 400 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA Mission is “to provide indispensable leadership that drives marketing excellence and champions, promotes and defends the interests of the marketing community.