ANA Announces 2017 Multicultural Excellence Award Grand Prize Winners

Mastercard Takes Best in Show for Campaign Supporting LGBT Community;

 Grand Prize Winners in 12 Categories Also Honored

MIAMI (November 6, 2017) — Mastercard and its ad agency McCann New York received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for "Restroom for All," a spot celebrating Mastercard's support of the LGBT community via the company's installation of a gender-neutral restroom at the 2016 Pride Parade in New York City.

In addition, grand prize winners were awarded in 12 categories for industry-leading advertising at an awards ceremony held during the ANA's (Association of National Advertisers) 2017 Multicultural Marketing & Diversity Conference.

Now in their 17th year, the 2017 Multicultural Excellence Awards recognize client-side marketers together with their agency or media partners who produced multicultural advertising campaigns between June 2016 and June 2017. This year's competition, open to both ANA members and nonmembers, received more than 200 entries.

The 2017 grand prize brand and agency winners in each of the categories are as follows:

CATEGORY BRAND AGENCY
Best in Show   Mastercard   McCann New York
African-American  Ford UWG (UniWorld Group)
Asian
Xoom
Keyframe, Inc.
Audio
Comcast/Xfinity  
GALLEGOS Unite
Business-to-Business 
Prudential
 Prudential Advertising
Digital, Social, and Mobile
Netflix (Narcos)
ALMA DDB
Experiential Marketing
Square Enix  
Liquid Advertising & Courageous Studios
Hispanic
Sprint 
ALMA DDB
LGBT 
Mastercard 
McCann New York
People with Disabilities
Jockey International
Pure Growth
Print 
Comcast/NBCUniversal
Burrell Communications
Total Market 
Johnson & Johnson Consumer Inc.(Motrin) 
J. Walter Thompson
Significant Results  
Diageo (Buchanan's) 
Anomaly

The Best in Show award is given to the best of the grand prize winners in all 12 categories.

"The ANA is proud to honor all of this year's winners," said ANA CEO Bob Liodice. "Their work represents the very best multicultural advertising in the country and stands as a brilliant example of excellence in this increasingly important arena. We thank them for their contributons and congratulate them on their well-deserved success."

The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing and for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities.

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ABOUT THE ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

 

MEDIA CONTACT:
John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net