Blog: ANA Urges NY State Lawmakers to Reject New Restrictions

From the ANA Marketing Rumblings Blog

Dan Jaffe has authored a new blog post regarding online behavioral advertising. ANA has urged members of the New York State Legislature to reject two bills that would impose serious new state-specific restrictions on online behavioral advertising. Assembly Bill 9275-B and Senate Bill 6441-B would subject all internet advertising, wherever it originates, to a narrow and rigid set of notice, choice and security rules dealing primarily with the collection and use of non-personally identifiable information (non-PII).