Blog: The Hottest Button — Integrated Marketing Communications

From the ANA Marketing Musings

Bob Liodice has authored a new blog post regarding integrated marketing as the hot button for senior marketers.  Recently, ANA released its annual survey of senior marketers’ “hot buttons” – areas that marketers wanted or needed to spend increasing amounts of time and attention in the coming year. At the top of the list – for the second consecutive year – was “Integrated Marketing Communications”.