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Media Alert: ANA Reacts as House Fails to Adopt DTV Transition Delay

* Media Alert *

 House Fails to Adopt DTV Transition Delay

January 28, 2009

The U.S. House of Representatives has failed to adopt a Senate bill to delay the DTV transition by four months, from February 17 to June 12.  The Democratic leadership attempted to bring the bill up under suspension of the rules, but the motion to suspend the rules, which requires a two-thirds vote, fell short by 32 votes. 

ANA, along with the American Association of Advertising Agencies (AAAA) and the American Advertising Federation (AAF), yesterday urged Congress to adopt the legislation.  Many households are still unprepared for the switchover and will lose their television signal on February 17.  In addition, the government has had problems with the TV converter box coupon program, and the delay would have helped alleviate these issues.

We are disappointed by this action and hope the bill will be brought up again for a vote.

If you have any questions or wish to speak with an executive at the ANA, please contact Lesley Neadel at (917) 595-3034 or at lneadel@cooperkatz.com

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